When You Know You’re “Famous.”

This will be one of my shortest, and probably most crazy blogs ever. I have a good one about "aliens" all teed up for the next one, but bear with me. As some of you know, I have been "flogging" my new book now since the February 1st release date. To be honest, I've practically…
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Marketing a Book is Hard!

The Essay in the New York Times Book Review of May 1st comes to mind, since Tony Perrottet wrote a great commentary on “Building the Brand.” I commented on my quest to do just that in the recent June newsletter, so Perrottet’s remarks were preaching to a one-man choir. As he wrote, paraphrased a bit, writing…
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